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Four Steps to Building a Professional Services Brand

Summary - Services are the wild beasts of branding - difficult to control, hard to direct, and with a
mind of their own. Marketers building professional services brands have even more problems due
to the sensitive nature of the relationship...
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A Perspective on the ITES Training Industry in India

Summary - The growth of the Indian BPO industry depends on the continued availability of quality
talent. The current optimism is grossly misplaced when you estimate ...
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Real Estate Marketing in the National Capital Region of India  - Trends and Strategy

Synopsis:  The study reported in this volume is perhaps the first work of its kind in India and
makes significant contribution to the scarce literature on the marketing practices in the real estate
sector in Delhi. The strength of the study lies in ...
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Mall Mechanics - An Approach to Mall Development

Summary: Shopping Malls may emerge as the next form of retail evolution in India. But not unless
a more integrated approach to mall development is followed. Developers, shoppers and retailers all
struggle to find quality retail space and an enthralling visit experience. What is lacking is ...
(c) Atul Vaid 2005, 2006, 2007